About Amanda
I help small businesses, not-for-profit entities and community organisations to get clear about their marketing communications goals, develop a strategy and better connect with their audiences.
With a background in marketing and experience in a variety of sectors, including professional services, tourism and not-for-profit, I craft polished copy and content to tell your brand's unique story in a way that's clear, engaging and authentic.
I also collaborate with graphic designers, PR specialists, photographers, web designers and other marketing support professionals so, if I can't do it alone, I have back-up at hand and will happily project manage on your behalf - without the agency price tag.
When I'm not tapping away at a keyboard, I can usually be found at home with my family or reading, gardening, mucking about with a camera, hanging out with friends, taking nature walks, planning our next road trip, or compiling seriously awesome playlists for those road trips.
Quick Brown Fox + You
= Let's do good together
I'm a huge fan of nonprofit organisations, social enterprises and people who help others. Ask about special rates for deserving causes and let's do good together.
Ethical marketing for businesses that want to do better.
The Ethical Move challenges exploitative marketing techniques and replaces them with a better way of selling. Doing business with someone should always be mutually beneficial and based on trust. There's no good reason to use psychological manipulation or coercion to trick someone into buying from you. In fact, those tactics can backfire badly.
I'm also a proud member of The Good Collective, whose mission is to transform the effectiveness of the charitable sector. By working together, we can help charities to think more like businesses and supercharge the impact and sustainability of organisations that do good in our community.
The name...
Oh, and - in case you wondered - the name is a nod to the pangram, "The quick brown fox jumps over the lazy dog" (a sentence that contains all the letters of the alphabet), which was routinely used by early telex companies to test new equipment.
As a copywriter and marketer (and, yes, maybe a nerd), the associations with accuracy and communication really appeal to me.